Today Polish developer CD Projekt RED has announced that after many years since the companies’ inception in 2002, it will finally update its studio logo to reflect the combination of energy and passion it represents. Adam Badowski, CD Projekt RED’s Head of Studio had this to say:
We are rebels and rebels are free. Just like birds. The Northern Cardinal, or REDbird, is what we see ourselves in the industry: intrepid, bold and confident; flying high and aiming even higher. The color, cardinal RED, is something that connects it with another bird, a mythological creature close to our cultural roots and heritage—the Rarog, a small firebird believed to bring luck to people. RED stands for energy, the inner fire that drives us; it represents something very close to everyone here in the studio—the creativity and passion we harness from within ourselves to make the best RPGs in the world.
In addition to the studio logo re-branding the company also updated the logo for the upcoming Witcher 3 – both changes are going into effect as of today. 
