Today Ubisoft announced that its latest game, MMORPG The Division, has sold more copies to consumers in the first 24 hours than any other property in the company’s history. Quite a feat considering this is the studio and publisher that brought us Assassin’s Creed, Far Cry, Splinter Cell, Rainbow Six and Watch Dogs.
“We’re extremely happy with The Division’s record-breaking launch,” said David Polfeldt, Managing Director, Ubisoft’s Massive studio. “The Division really represents Ubisoft at its best, with the Massive team and all the teams at our associate studios working at maximum capacity in highly-productive collaboration to deliver an incredibly innovative and entertaining new game.”
The Division also set Ubisoft records for total digital full game sales in a single day across all platforms, including Windows PC, Xbox One and PlayStation 4. And with the addition of The Division, Ubisoft now has three of the top four** most successful new game brand launches in the history of the industry.
“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Yves Guillemot, Co-Founder and CEO, Ubisoft. “This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.”
* based upon internal estimates for Ubisoft’s Tom Clancy’s the Division worldwide sales data on all platforms as of March 9, 2016.
* * Destiny, The Division, Watch_Dogs and Assassin’s Creed, based on NPD, GFK Chart Track, internal estimates
The Division is out now for PC, PS4 and Xbox One.
